PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013

Categories: Internet and E-Commerce, Social Media, Telecommunications and Computing

Price: $1,295

Description

This report contains exclusive data and insights on global social media advertising spending, top 100 brands in social media by product category, ROI, KPI, impressions, sentiment, gender & region.

The social Web is a clear game-changer. What's not been clear until now is the medium's ROI. For the first time, with the release of the ground-breaking PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013, brands and agencies can see all the ROI trending metrics that matter most in each consumer product category.

The report takes the first holistic look at online and mobile social media ad spending and ROI over time for the world's 100 biggest brands using the PQ Medianomics™ methodology and accepted industry standards for marketing measurement, including brand development index, mentions, impressions and share-of-voice. This big data analysis was made possible by employing the uberVU social media technology and software marketing platform.

Over the second half of 2012, billions of real-time social media brand conversations are analyzed. Many unanticipated and eye opening social media behavior patterns emerged by brand and product category. The research has isolated the most prominent patterns to reveal the key trends driving social media spending and brand activity.

Selected Key Findings in the Report:

- High frequency and usage product categories of beverages, consumer technology and restaurants are driving the largest volume of social media conversations and SOV.

- When it comes to online and mobile social media engagement with the Top 100 brands, men are more brand focused than women.

- High advertising spend CPG product categories exhibit comparatively low online social media conversation volume.

To put social media in context with the entire marketing ecosystem, the Report provides an additional layer of intelligence and perspective with exclusive social media spending data from the PQ Media Digital & Alternative Media Research Series. Included is global social media ad spending, share, growth and a comparison of social media growth to the broader digital, alternative and traditional ad-based markets.

Major Product Categories Covered:

- Automakers
- Beverages
- Consumer Technology
- Financial
- Household Products
- Insurance
- Personal Care
- Pharmaceuticals
- Restaurants
- Retail

Questions Answered by the Report

- How does social media trend by month?
- Does seasonality impact social media conversation volume?
- Which brands over-Index overall social media market performance?
- Which product categories are consistent SOV leaders?
- Which brands are most competitive within their product category?
- Which product category generates more than 3 million mentions per month?
- Which region is most social media active - U.S. or Rest-of-World?
- What are the gender differences in social media by brand and product category?
- Which product categories produce the most engaging talked about content?
- Does overall marketing spend drive social media volume on a global scale?

What's Included in the Report

The Report is 40 pages and comes with a standalone Excel workbook with 136 tables and charts that will add credibility and authority to any social media presentation.

Table of Contents

Front Matter
Social Media Tracking Methodology, Terms & Indices
- Methodology
- Terminology
- Indices
Social Media Advertising Spending Methodology

Global Social Media Advertising

Graph 1: Global Social Media Advertising Spending 2011-13
Graph 2: Share of Global Social Media Advertising by Region in 2012
Graph 3: Share of Global Social Media Advertising by Medium in 2012
Graph 4: Growth of Global Social Media Advertising 2012-13
Graph 5: Global Social Media Growth Rate in 2012 vs. Other Media
Graph 6: Share of Global Social Media in Digital & Alternative Media in 2012
Graph 7: Share of Global Social Media in Total Advertising & Marketing in 2012

Online & Social Media Metrics: Overall Results

Graph 8: Total Top 10 Product Categories - Social Media Measurement - 2H12
Graph 9: Total Social Media Mentions in Top 10 Product Categories – 2H12
Graph 10: Total Social Media Impressions in Top 10 Product Categories – 2H12
Graph 11: Average IMPs by Mention in Top 10 Product Categories – 2H12
Graph 12: Share of Social Media by Sentiment in Top 10 Product Categories -2H12
Graph 13: Share of Social Media by Gender in Top 10 Product Categories -2H12
Graph 14: Share of Social Media by Region in Top 10 Product Categories -2H12

Online & Social Media Metrics: Top 10 Product Categories

Graph 15: Top 10 Product Categories SCDI Score
Graph 16: Shifts in SCDI in Top 10 Product Categories in 2H12
Graph 17: Top 10 Product Categories Online & Mobile Mentions – 2H12
Graph 18: Share of Voice for Top 10 Product Categories – 2H12
Graph 19: Social Media Mentions for Top 10 Product Categories – 2H12
Graph 20: Top 10 Product Categories Impressions – 2H12
Graph 21: Social Media Impressions for Top 10 Product Categories – 2H12
Graph 22: Top 10 Product Categories – IMPs by Mention – 2H12
Graph 23: Top 10 Product Categories by Share of Sentiment – 2H12
Graph 24: Top 10 Product Categories by Monthly Share of Sentiment
Graph 25: Top 10 Product Categories by Share of Gender – 2H12
Graph 26: Top 10 Product Categories by Monthly Share of Gender
Graph 27: Top 10 Product Categories by Share of Region – 2H12
Graph 28: Top 10 Product Categories by Monthly Share of Region

Online & Social Media Metrics: Top 100 Brands

Graph 29: Top 100 Brands by TBDI Score
Graph 30: Top 100 Brands by Monthly TBDI Score
Graph 31: Top 100 Brands by Online & Mobile Mentions
Graph 32: Share of Voice by Ranked Clusters of Top 100 Brands – 2H12
Graph 33: Top 100 Brands by Monthly Online & Mobile Mentions
Graph 34: Top 100 Brands by Impressions
Graph 35: Top 100 Brands by Monthly Impressions
Graph 36: Top 100 Brands by IMPs Per Mention

Online & Social Media Metrics: By Product Categories

Automotive
Graph 37: Overall Automotive Social Media Measurement – 2H12
Graph 38: Automotive SBDI Score
Graph 39: Monthly Shifts in SBDI in Automotive Product Category
Graph 40: Automotive Brands Social Media Measurement – 2H12
Graph 41: Social Media Mentions for Automotive Product Category
Graph 42: Automotive Impressions – 2H12
Graph 43: Automotive IMPs Per Mention
Graph 44: Automotive Product Category by Monthly Share of Sentiment
Graph 45: Automotive Product Category by Monthly Share of Gender
Graph 46: Automotive Product Category by Monthly Share of Region

Beverage
Graph 47: Overall Beverage Social Media Measurement – 2H12
Graph 48: Beverage SBDI Score
Graph 49: Monthly Shifts in SBDI in Beverage Product Category
Graph 50: Beverage Brands Social Media Measurement – 2H12
Graph 51: Social Media Mentions for Beverage Product Category
Graph 52: Beverage Impressions – 2H12
Graph 53: Beverage IMPs Per Mention
Graph 54: Beverage Product Category by Monthly Share of Sentiment
Graph 55: Beverage Product Category by Monthly Share of Gender
Graph 56: Beverage Product Category by Monthly Share of Region

Consumer Technology
Graph 57: Overall Consumer Technology Social Media Measurement – 2H12
Graph 58: Consumer Technology SBDI Score
Graph 59: Monthly Shifts in SBDI in Consumer Technology Product Category
Graph 60: Consumer Technology Brands Social Media Measurement – 2H12

Graph 61: Social Media Mentions for Consumer Technology Product Category
Graph 62: Consumer Technology Impressions – 2H12
Graph 63: Consumer Technology IMPs Per Mention
Graph 64: Consumer Technology Product Category by Monthly Share of Sentiment
Graph 65: Consumer Technology Product Category by Monthly Share of Gender
Graph 66: Consumer Technology Product Category by Monthly Share of Region

Financial
Graph 67: Overall Financial Social Media Measurement – 2H12
Graph 68: Financial SBDI Score
Graph 69: Monthly Shifts in SBDI in Financial Product Category
Graph 70: Financial Brands Social Media Measurement – 2H12
Graph 71: Social Media Mentions for Financial Product Category
Graph 72: Financial Impressions – 2H12
Graph 73: Financial IMPs Per Mention
Graph 74: Financial Product Category by Monthly Share of Sentiment
Graph 75: Financial Product Category by Monthly Share of Gender
Graph 76: Financial Product Category by Monthly Share of Region

Household Products
Graph 77: Overall Household Products Social Media Measurement – 2H12
Graph 78: Household Products SBDI Score
Graph 79: Monthly Shifts in SBDI in Household Products Product Category
Graph 80: Household Products Brands Social Media Measurement – 2H12
Graph 81: Social Media Mentions for Household Products Product Category
Graph 82: Household Products Impressions – 2H12
Graph 83: Household Products IMPs Per Mention
Graph 84: Household Products Product Category by Monthly Share of Sentiment
Graph 85: Household Products Product Category by Monthly Share of Gender
Graph 86: Household Products Product Category by Monthly Share of Region

Insurance
Graph 87: Overall Insurance Social Media Measurement – 2H12
Graph 88: Insurance SBDI Score
Graph 89: Monthly Shifts in SBDI in Insurance Product Category
Graph 90: Insurance Brands Social Media Measurement – 2H12
Graph 91: Social Media Mentions for Insurance Product Category
Graph 92: Insurance Impressions – 2H12
Graph 93: Insurance IMPs Per Mention
Graph 94: Insurance Product Category by Monthly Share of Sentiment
Graph 95: Insurance Product Category by Monthly Share of Gender
Graph 96: Insurance Product Category by Monthly Share of Region

Personal Care
Graph 97: Overall Personal Care Social Media Measurement – 2H12
Graph 98: Personal Care SBDI Score
Graph 99: Monthly Shifts in SBDI in Personal Care Product Category
Graph 100: Personal Care Brands Social Media Measurement – 2H12
Graph 101: Social Media Mentions for Personal Care Product Category
Graph 102: Personal Care Impressions – 2H12
Graph 103: Personal Care IMPs Per Mention
Graph 104: Personal Care Product Category by Monthly Share of Sentiment
Graph 105: Personal Care Product Category by Monthly Share of Gender
Graph 106: Personal Care Product Category by Monthly Share of Region

Pharmaceuticals
Graph 107: Overall Pharmaceuticals Social Media Measurement – 2H12
Graph 108: Pharmaceuticals SBDI Score
Graph 109: Monthly Shifts in SBDI in Pharmaceuticals Product Category
Graph 110: Pharmaceuticals Brands Social Media Measurement – 2H12
Graph 111: Social Media Mentions for Pharmaceuticals Product Category
Graph 112: Pharmaceuticals Impressions – 2H12
Graph 113: Pharmaceuticals IMPs Per Mention
Graph 114: Pharmaceuticals Product Category by Monthly Share of Sentiment
Graph 115: Pharmaceuticals Product Category by Monthly Share of Gender
Graph 116: Pharmaceuticals Product Category by Monthly Share of Region

Restaurant
Graph 117: Overall Restaurant Social Media Measurement – 2H12
Graph 118: Restaurant SBDI Score
Graph 119: Monthly Shifts in SBDI in Restaurant Product Category
Graph 120: Restaurant Brands Social Media Measurement – 2H12
Graph 121: Social Media Mentions for Restaurant Product Category
Graph 122: Restaurant Impressions – 2H12
Graph 123: Restaurant IMPs Per Mention
Graph 124: Restaurant Product Category by Monthly Share of Sentiment
Graph 125: Restaurant Product Category by Monthly Share of Gender
Graph 126: Restaurant Product Category by Monthly Share of Region

Retail
Graph 127: Overall Retail Social Media Measurement – 2H12
Graph 128: Retail SBDI Score
Graph 129: Monthly Shifts in SBDI in Retail Product Category
Graph 130: Retail Brands Social Media Measurement – 2H12
Graph 131: Social Media Mentions for Retail Product Category
Graph 132: Retail Impressions – 2H12
Graph 133: Retail IMPs Per Mention
Graph 134: Retail Product Category by Monthly Share of Sentiment
Graph 135: Retail Product Category by Monthly Share of Gender
Graph 136: Retail Product Category by Monthly Share of Region